Objective

One of the largest food retailers needed to automate inspection and maintenance processes in their stores and update their troubleshooting reports. Retail companies have notoriously complex requirements when it comes to ongoing maintenance, and manual inspections can limit the ability to report and verify current conditions. The choice of font and font size with which Lorem ipsum is reproduced answers to specific needs that go beyond the simple and simple filling of spaces dedicated to accepting real texts and allowing to have hands an advertising/publishing product, both web and paper, true to reality.

One of the main objectives for the new site was to attract new business and leave a memorable impression on (often busy) brand representatives and ad agencies. Secondary objective was to present Ali’s story in an immersive way in order to connect with his audience and express his love for storytelling and typography.

Solutions

The final website is minimal in design but rich in storytelling and interactivity. Ali's work is known for his attention to detail, surprising plot twists, and interesting storylines. We have added a couple of sleek and surprising interactions in order to reflect this on his website

The portfolio features a flexible grid system were pre-defined rows can be used to build a grid that fits all needs. We have selected a contemporary sans-serif typeface that allows for distinct layout variations and dramatic size contrasts. The final website was brought to life by adding an experience layer of subtle animations and page transitions.